“We have turned our backs on Nature, the very force that gives us life.”

Greetings, Bermuda

Today, I am honoured to announce the launch of yet another Earth Hour campaign for Greenrock. The 2025 campaign marks the 18th consecutive year we have encouraged Bermuda to participate in the world’s most significant nature-positive movement by switching off lights for 60 minutes and giving an hour for Earth.

Earth Hour is not just another awareness initiative—it is a call to action, a challenge for all of us to reflect on the consequences of our choices, the unprecedented loss of nature, and the systematic dismantling of our connection to the planet. The questions we pose to you are simple, yet profound:

Why is it necessary for an environmental charity like Greenrock to exist? Why do we also need the Bermuda National Trust, Keep Bermuda Beautiful, the Bermuda Environmental Sustainability Taskforce, Bermuda is Love, or the Beyond Plastics Campaign? Why must we continue speaking publicly about the rapid loss of nature?

This decline is not happening in isolation. It is part of a broader, systematic breakdown of the very systems that sustain life itself—the systems that have nurtured our families, our communities, and our planet for generations. Somehow, in our relentless pursuit of "progress," we have turned our backs on nature, the very force that gives us life.

Just as strong communities rely on a foundation of care and responsibility, our planet thrives when we respect and nurture it. Despite our intelligence and understanding of fundamental ecological principles, we find ourselves at a point where disregard for environmental responsibility has led to the degradation of our natural world and increasing division within our communities. If our path is one of progress, why do we find ourselves so disconnected from nature—the source of our existence?

Why is there still a need to have conversations about keeping our island litter-free? Shouldn’t that be second nature to us by now? Why do we routinely trash venues during public events? Why do we continue to rely on polluting technologies despite the availability of alternatives when clean air and water are essential to our survival?

Have we really evolved? Have we indeed progressed? Or has our pursuit of development come at the cost of what truly sustains us? If we don’t change course now, what will be left for future generations?

This year’s Earth Hour—on Saturday, March 22, 2025—comes at a defining moment in history. With significant environmental rollbacks, renewed prioritization of fossil fuels, and global climate commitments being questioned, we cannot wait for policymakers to change course. The future of our planet rests in our hands.

That is why Greenrock is not just raising awareness—we are taking action. Our goal is to raise significant funding during this campaign to support key environmental initiatives, inspire nature-positive action, and ensure that our community is actively engaged. Through our programs, we are investing in proven education initiatives such as the Green Building Forum and the Living Green Expo, grassroots advocacy through the Clean Air Coalition, targeted research on renewable energy solutions, and relentless engagement with key stakeholders to develop tangible solutions that combat pressing challenges such as soaring energy prices, air pollution, overconsumption, and excessive waste.

But we cannot do it alone. We need corporate sponsors, private contributions, individual members, and corporate supporters. We also invite you to sign up for our environmental activities, which have been a massive success in recent years, or register your commitment to give an hour for Earth by doing something you love.

The Earth Hour Campaign will run through Earth Day on April 22, 2025, focusing on the power of people to create positive outcomes and inspire systemic change. This is about more than just switching off the lights for an hour. It’s about switching on a mindset shift—a commitment to sustainable living, responsible choices, and collective action.

The question is no longer whether we need change—it is whether we are willing to change.

Join us. Stand with us. Support us. Take responsibility.

Together, let’s ensure that we protect, respect, and restore the only home we have.

Peace & Love,                                                               

Eugene Dean

Chairman

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