Greetings, Bermuda,
At Greenrock, we are thrilled to announce a transformative focus for this year's Earth Hour campaign. As we mark yet another year of encouraging Bermuda to participate in the world’s largest nature-positive movement, we are embracing our leadership role in environmental awareness by introducing an innovative practice: time banking.
Earth Hour is an annual call to action that reminds us to reflect on the nurturing values of "Mother Earth" and the stewardship embodied by "Father Time". This year, we are highlighting the vital role of women in environmental protection, recognizing how their nurturing qualities can inspire a more sustainable future.
Additionally, we are introducing time banking as a powerful tool for resource management. In times of economic uncertainty, time itself becomes a valuable currency. By recognizing time as a universal asset, we can create a system where community members exchange hours of service, fostering collaboration, resilience, and shared prosperity.
On March 22, 2025, as we switch off our lights for one hour, we encourage you to capitalize on the moment Earth Hour presents for meaningful reflection, make a collective statement in support of nature by taking environmental action together, and use time banking on greenrock.org to record every hour you give for Earth.
Through collective action and reflection, this approach can help us live in harmony with “Mother Nature”. We can also strengthen our community connections by leveraging our most valuable resource “Father Time” to build resilience, solidarity, and trust.
This Earth Hour comes at a pivotal moment in history. As we face escalating environmental challenges, the need for bold, sustainable solutions has never been more urgent. Greenrock is committed to turning awareness into action through innovative initiatives that make a tangible difference.
This year our Earth Hour Campaign will extend through to Earth Day and our live broadcast on April 22, 2025, reinforcing the importance of collective action and long-term change. This is more than just one hour - it’s about going beyond the hour, embracing a new mindset that fosters sustainable living and the responsible management of our resources.
The question is no longer whether change is needed - it is whether we are willing to embrace it.
Join us. Stand with us. Support us. Take responsibility.
Together, let’s work with “Mother Nature” and utilize “Father Time” to protect, respect, and restore our one shared home.
Peace & Love,
Eugene Dean
Chairman
