Not just in Santa Cruz County, where Aptos is, but similar rules apply in more than two dozen California cities. Grocery stores, pharmacies and sometimes other retailers are no longer allowed to use plastic shopping bags and must charge customers for paper ones. Fees typically are 5 or 10 cents, and are aimed at nudging people to carry reusable bags when they shop.

California legislators have pushed for a statewide fee of up to 10 cents, coupled with a ban on  plastic bags. The concept is sweeping across the most populous state two years after the District of Columbia adopted a 5-cent charge for paper and plastic. Similar laws are popping up in communities across the country.

But for consumers, it is also developing into something more than an environmental movement — it has become a kind of referendum of shopping culture at the cash register.

That is not by accident. Advocates for the movement (who now have their sights set on Manhattan) say they are trying to create a pointed reminder of waste by introducing a potential irritant to longstanding checkout choreography.

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